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| I just received my last issue of Business 2.0. Its parent, Fortune, has shuttered the 10-year-old magazine. I am so bummed. Along with Fast Company, another great progressive business magazine, Business 2.0 gave us more insight into the future and a deeper perspective of the present than are possible from mainstream business media. And it packaged it all in a spirit of fun and adventure. Thank you, Josh Quittner (Editor) and your team, for your very meaningful contribution to the economic growth of this nation over the past ten years and, perhaps more importantly, the entrepreneurial experience of millions. We'll miss you! |
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| I've been enjoying Motto magazine. The Motto "manifesto" states as their beliefs that people want more than a paycheck in their careers, have a right to seek out the work life that makes them happy, and are entitled to a workplace where values are aligned with their own. It states that companies should be a force for good and that they have a spirit that shines into communities, employees, and customers, and that spirit can be positive or negative. It states unequivocally that capitalism is good, that profitability drives possibilities. Check it out...it's fresh, green, affirming, and becoming hot! |
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I spoke this week with the head of public company whom I have known for awhile. He and his company struggle with lack of innovation. I happened to mention something about a book I had recently read, and he responded that he had no time to read. He'll scan the local paper, the WSJ, and a couple trade rags, but that was all he had time for. I said, "There is your and your company’s issue. You cannot afford to not feed your brain more...way, way more."
Creativity - the ability to discover connections - is a key element of innovation, the commercialization of creativity. If any single feature defines organizations today, it is the need for innovation. Without innovation, organizations will lose out to competitors that are more innovative.
To be creative, however, you have to feed your brain. Reading is still the best, most efficient method. Read everything you can get your hands on. If you're in business, read Business Week, Forbes, Fortune, Business 2.0, Fast Company, the WSJ, the NY Times, Barron's, as well as the trade rags that apply to your business. That's just a start. Then read books and magazines outside your familiar areas...pop culture, science, fashion, classics, anything you can find. Beyond reading, start writing. Write anything, just let it flow. Take up a creative art. Do things you aren’t doing now. Do things differently from the way you are doing them now. Go to more movies. Listen to more talk radio. Listen to music you think you don’t like. Travel far and wide and randomly. Find some creative friends, call them regularly, and brainstorm about ideas.
You'll start seeing connections that will blow you away. A friend of mine, George Hsu, inventor of the electro-magnetic compass and co-founder of Sensor Platforms (which designed the first standard integrated circuit to interact with a wide range of sensors), constantly feeds his brain to remain creative. He believes a brain must be "cross-trained" constantly to be able to spot connections that escape the attention of others. He plays musical instruments, listens to a variety of musical styles, reads on a wide variety of topics, practices four languages, plays a variety of sports, all so that his mind is finely-tuned to pick up on connections. |
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